Are the conferences worth the money you spent in travel, hotels, time away from your business, or other expenses? Do you think there is a direct or indirect return on your investment and if so how long until you see this return?

If there is one tip you could share with us Loser SEO types from the recent Pubcon in Vegas, what would it be?

I look forward to your comments.

Hopefully you were at the conference, but if you might have missed these SEO Tips they will be of interest to you.

Most search engine visitors scan the results page looking specifically for a title that catches their eye and appears to be targeted to their search. The title , on the first page, that most likely matches their search query will usually be the first one they click. When you are making your titles, and I hope that you do put thought into creating titles that are unique for each page. Make sure the title is related to the on page content that you are delivering on that specific individual page. If your site is about Mortgages and you have a page that specifically talks about Heloc Loans, make sure that title properly reflects that individual page.

If you do not have unique titles across your page, search engines can consider the page Duplicate Content and that page will be filtered and most likely not help your traffic. It could even end up in the supplemental index. When updating your titles, also consider unique, on-content, meta keywords and descriptions as well. Again, to not be flagged as duplicate content.

When writing your titles and meta tags, I would suggest that you put your primary keyword at the front of these. Make your title “Mortgage information and advice on Interest Rates, Terms, and More” Instead of “Information and advice of different types of Mortgages” or “Jimmy’s Loan Company” or “Home Page”.

Remember, your Title and Meta Description are like a free Adwords ad. They are the copy that you are using to try and convince a search engine visitor to choose your site. Make them appealing to that visitor, and you will have a higher CTR (Click Thru Rate), and you will also likely see improved rankings in the search engines from have unique titles on each page.

SEORoundTable is providing an excellent recap of the all of the events with a lot of detail on what they are seeing and hearing. If you have not visited SEO Round Table before, it is a site that you may want to get used to visiting.

SockMoney is an great blog that is doing a small recap of the events and their comments on them.

Update: Dan Zarrella from DanZarrella.com is also Live Blogging from Pubcon. Thanks for sharing Dan.

Update 2: Chris Winfield, President of 10e20webdesign.com, is also at Pubcon blogging about the event with pictures. You can find Chris’s blog here.

Update 3: Looking for another option for staying up on the happenings at Pubcon? Joe Duck is covering Pubcon as well and includes many great pictures in his flickr account. Enjoy.

If you are looking for specific keywords that are in the same niche as the site you are creating, or looking for keywords to include in your site, this is the tool for you. It gives you an idea of how many searches are done per month from Overture(Yahoo) and from Wordtracker.

If you have never used this tool, it is one of the important ones too add to your SEO tool bag. Best of all, it is FREE thanks to DigitalPoint.com

The wealth of information and knowledge that are packed into those forums will amaze you. Some of the top players in the SEO / SEM field participate and at times share information that you do not see in the general public. If you have not yet joined and become a supporter at webmasterworld, now is the time to do so if you are tired of being a SEO Loser.

Another great community for Webmasters is the Digital Point Forum. Shawn Hogan, the founder of Digital Point, has a great community and has created many custom tools that should be a part of every web site publisher. If you are not a member there and have not used some of the tools that Digital Point provides, you are missing out.

Of course, being a SEO loser I have never been able to attend. I do know though that it is a very important conference for webmasters, website publishers, and SEO people and hope to attend one of the next upcoming shows.

Why?

I am sure that you are thinking “Wow, this erob guy must be some kind of SEO Superstar if he says this is the last SEO blog that we will need”. And you would be right to think that except for the fact……….

Well, except for the fact that I am a SEO Loser. Could not generate much traffic to a site if it was the only site in the world with the information. I have spent the last two years trying to grow my sites, with some successes, but mostly failures. I have seen sights start from no where and becoming amazing successes, with what on the outside would appear to be no different than that sites that I have, some even not as good.

I am sure that there are many others like me. We see the “ShoeMoney’s” going from zero to hero, even superstar, in the time of about a year. There are many SEO success stories, many publishers who start with nothing and grow a site or network of sites to incredible levels. What did they do that we didn’t is the question. I spend many hours on my sites per day. Everyday I am adding content, studying competition in the same segment, improving sites, obtaining quality on target links, yet the traffic pretty much stays flat.

Well, this blog is where I will study that and see what I can do to improve my SEO skills and knowledge base. I hope some of you other “SEO Losers” will join me as well and work to make our site more successful.

Stay Tuned.